DT News - Nordic - 3Shape and Colgate-Palmolive announce new partnership

Dental Tribune International

Thu. 3 February 2022

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COPENHAGEN, Denmark/NEW YORK, US: 3Shape, a market-leading provider of digital dentistry and 3D-scanning software, and multinational corporation Colgate-Palmolive, manufacturer of the Colgate oral hygiene brand, have partnered to introduce the Colgate Illuminator. The tooth-whitening tool is designed to offer more accurate consultations and an improved patient experience and will be made accessible via the new 3Shape Unite platform.

The Colgate Illuminator is an in-clinic predictive tool that displays personalised potential results for patients who use Colgate Optic White Professional, a tooth-whitening product. It is available to dentists as an in-clinic app and utilises an evidence-based algorithm to display interactive before and after patient images. Dentists can access the software via the recently launched 3Shape Unite. The process takes just seconds, and based on a patient’s age and tooth shade, the platform provides a predictive preview of how the teeth will look after the treatment process.

According to 3Shape and Colgate-Palmolive, the collaboration aims to help remove guesswork and alleviate the apprehension that patients can feel when they visit a dentist to discuss tooth-whitening treatments.

“Colgate’s incredible whitening solution is now paired with 3Shape’s market-leading software and integrated into the groundbreaking 3Shape Unite platform,” said 3Shape CEO Jakob Just-Bomholt.

“We’ve created a smile-whitening simulation tool that has the potential to really help ease patients’ aesthetic concerns; it’s fast and powerful. We believe that partnerships like this are the way forward when advancing patient care and improving the patient experience,” he added.

Dr Maria Ryan, chief clinical officer at Colgate-Palmolive, said: “Colgate believes bright futures start with beautiful, healthy smiles. We’re proud that the Colgate Illuminator improves the whitening experience for both dentists and patients. Using this innovative predictive tool, which is based on results achieved in clinical studies, dentists can personalise the whitening experience by showing patients how their teeth could whiten when using Optic White Professional high-impact tooth-whitening products.”

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