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Eleven tips for success in your dental clinic Part II: CAPS & CLIMB

Tue. 14 February 2017

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Today, I will share with you the knowledge I have gained within the past 25 years of managing and evolving my clinic so you can always be one step ahead and avoid mistakes I have made in the past. The third very important tip that I am going to share with you today in order to be and remain successful at your clinics is how to regain your power.

We learn a lot of things during our studies in the dental schools. We learn how to make the best fillings with great contours and biocompatible materials; how to treat a tooth that needs a root canal therapy, but do we really learn anything on how to find the best employee that will make our life and daily routine easier?

Firstly we should make a job analysis by listing the CAPS of the candidate. If we do not take the time to complete this process, we will not know from the beginning exactly what we are looking at and by this we will increase the risk of making the wrong choice.
If, for example, we go to the supermarket without our shopping list, what will we end up doing? We will most probably buy unnecessary things or even forget the things that we went in the beginning there for. My point here is that when we decide that we need to hire an employee we should know upfront what we are looking for, otherwise we might make mistakes that will cost us money and time!

Let’s have a look now what does CAPS stand for:
Capacities: The mental and physical abilities required to do the job. How smart and how strong (physically capable) must the successful applicant be?
Attitudes: such as customer service, orientation, team player, reliability, honesty, willingness to follow rules, problem-solving, loyalty, safety-consciousness, ability to follow through—Imagine having a receptionist who, although she is doing the job without a mistake, complains about everything all the time. Is that a person that you would love to have as part of your team?
Personality: traits such as competitiveness, assertiveness, attention to detail and sociability—Also search whether the person will manage his or her personality to get the job done, since as social scientists declare about 60 per cent of our personality traits are inherited and most of them are set by age nine. In other words: personality can’t be taught and it doesn’t change much over time.
Skills: Expertise required to do the job—Skills are the easiest job requirements to identify. We could do that by asking the candidate to perform certain tests. For example, if we are trying to find a receptionist we could ask her to translate an article, or through role playing to check how she responds in certain scenarios.

Have always in mind the quote ‘we hire them for the skills but we fire them for their attitudes’!

So finally we found our A-star employees and now what do we have to do in order to keep them?
The fourth very essential tip of today’s article that I would love to share with you is the different ways that we can use to retain our A-star employees.

Apply CLIMB to retain your team!

Now let’s explain a little what does exactly the acronym CLIMB stands for:
Challenge: Studies have shown that the main reason that our employees resign is that they are dissatisfied with their tasks. That’s why we should give them challenging duties to accomplish. And what will the result be? They will feel useful and they will find it difficult to leave from a job that offers them different and unique experiences.
Loyalty: Be human with your employees and do not be afraid that you will lose your power. Show interest in their problems and lay back in times that they cannot handle any more pressure.
Investment: Invest time and money to them so they will feel appreciated. During my lectures I get regularly the question that we reward them by giving them bonus and still they are not motivated enough, what shall we do? My answer here is that you must renew your reward system regularly.

Sometimes you can give them cash (as bonuses) or maybe you can offer them other kind of incentives, like buying them a free trip for vacation on Christmas, for example. Research has proven that the more powerful and effective incentives are the ones that are specific, tangible and non-cash.

Also please remember to ‘Reward not the best in sales but the best’ A major mistake that we usually do is to only reward the ones that bring money to our clinics. Instead we should reward the best in our practices, the ones that are completing their tasks in excellence unconditionally to what this task is.
Measurement: Conduct a fair performance appraisal every six months.
Building: Demonstrate your commitment to them by showing them opportunities of career development.

During the next issue we will analyse two new tips that will reveal new opportunities and potential of our dental clinics. Till then, remember that not only are you the dentist in your clinic, but you are also the manager and the leader.

You can always send me your questions and request for more information and guidance at:
dba@yiannikosdental.com or via our Facebook account.

Looking forward to our next trip of business growth and educational development!

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Pathway to dental excellence: DPU’s internationally recognised MSc (CE)

Graduate ceremony at the Danube Private University. (All images: Danube Private University)
Danube Private University

Danube Private University

Mon. 18 August 2025

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KREMS AN DER DONAU, Austria: In times of rapid, dynamic development in medicine, technology and artificial intelligence, lifelong learning will prove essential to long-term success in dental practice. The Danube Private University (DPU) in Austria is an elite university for the study of dentistry. It has long-standing expertise in postgraduate education and offers a Master of Science (Continuing Education) programme with specialisations in dentistry.

Some 1,100 dentists are currently enrolled in one of DPU’s postgraduate university courses, and well-known professors are guiding them towards even greater success in dental practice through cutting-edge instruction.

DPU’s part-time university courses, including those in orthodontics and oral surgery and implantology, comprise six semesters and have a workload of 120 ECTS credits. They are offered in German and English to students from 66 countries.

Prof. Dieter Müßig (left), rector of the Danube Private University and director of the Center for Orthodontics, and Prof. Ralf Gutwald, dean of the Danube Private University and coordinator of Scientific Continuing Education and Postgraduate Studies at the university.

Prof. Dieter Müßig (left), rector of the Danube Private University and director of the Center for Orthodontics, and Prof. Ralf Gutwald, dean of the Danube Private University and coordinator of Scientific Continuing Education and Postgraduate Studies at the university.

“After fulfilling the ECTS criteria (successful participation in the online and face-to-face modules listed in the curriculum, documentation of ten to 12 patient cases, and completion of a master’s thesis, and oral and written examinations), graduates of our university programme in dentistry are awarded the academic degree and title of Master of Science (Continuing Education)—MSc (CE) for short—in their chosen field of dentistry,” said Prof. Ralf Gutwald, dean of DPU and coordinator of Scientific Continuing Education and Postgraduate Studies at the university.

“A master’s degree programme offers dentists with at least two years of professional experience excellent professional training,” said Prof. Dieter Müßig, rector of DPU and academic director of the university’s course in orthodontics. “It is organised in such a way that it can be completed part-time alongside a successful career. Course participants can apply their newly acquired knowledge in practice between university sessions. Students here are part of a group of engaged peers who are committed to continuing their education, and collaborations and friendships grow from that experience.”

Main lecture hall at the Danube Private University.

Main lecture hall at the Danube Private University.

Danube Private University in Wachau, a UNESCO-recognised cultural landscape near Vienna.

Danube Private University in Wachau, a UNESCO-recognised cultural landscape near Vienna.

Starting in 2025: English-language postgraduate course in oral surgery and implantology

Implantology and oral surgery are key areas of dentistry, as well as oral and maxillofacial medicine, and an understanding of each field complements the other. Implantology is one of the most noteworthy growth areas: no other field has evolved so much over recent years in terms of diagnostics, treatment and scientific research. This part-time course meets the increasingly demanding requirements of modern dentistry, allowing dentists to equip themselves with the skills they need for the future and to be confident in their ability to meet the expectations of patients.

Anyone who has encountered implantology and oral surgery will be keen to expand their knowledge and manual skills. It is important not to push oneself to one’s limits straight away but to rather undergo a process of well-founded scientific learning. In this course, education on proven concepts and alternatives, combined with training in manual skills, is aimed at enabling participants to meet the demands of successful implantation and surgery—even in difficult cases—and to intervene with confidence in the event of complications.

More information can be found at www.dp-uni.ac.at.

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